• ‍‍Marketing & Social Media: Email campaigns, content strategy, content creation, influencer/creator partnerships

• ‍‍Writing & Communications: Press releases, media outreach, blog content, captions

• ‍‍Workflow & Analytics: Campaign tracking, A/B testing, structured project management

• ‍‍Tools: Mailchimp, HubSpot, Google Analytics, Canva, Adobe, Asana, Later, Excel, Slack, Instagram, Facebook, Youtube, X

My approach combines strategy, structure, and performance to drive measurable growth. I start by aligning clear business objectives with audience insights and competitive research, then translate those findings into intentional content strategies supported by organized workflows and editorial planning. I focus on creating purposeful, high-quality content that builds community while continuously analyzing performance metrics to refine messaging, optimize targeting, and improve results. By balancing creativity with data and collaborating cross-functionally, I ensure execution is both efficient and impactful.

I work with beauty brands, lifestyle brands, startups, and established companies looking to elevate their digital presence and drive measurable growth. Whether building foundational strategies for emerging brands or refining and optimizing campaigns for seasoned companies, I bring a structured, data-informed approach tailored to each stage of growth. I partner closely with teams to translate brand vision and audience insights into high-performing social and email strategies that increase visibility, strengthen community engagement, and improve conversion.